The Brief
Lark asked me to help them create a video series that communicated each of The Law Society’s missions and commitments to its members in a series of eight animated videos.
Lark had previously created the visual identity for The Law Society corporate missions, which was used as the basis for the video design. I pulled out the key visual elements and adapted them for animation, ensuring everything stayed on-brand and consistent across the series.
Lark had previously created the visual identity for The Law Society corporate missions, which was used as the basis for the video design. I pulled out the key visual elements and adapted them for animation, ensuring everything stayed on-brand and consistent across the series.
I loved working collaboratively to bring our ideas to life - from discussing ways to highlight the key points in the strategy, sketching the initial concepts, designing storyboards, and animating the videos.
While creating the draft versions, I visited Lark at their offices in Brighton to review everything collaboratively. Not only was it a really enjoyable working day in person, but it also allowed us to discuss any fine tuning for the final videos.
Here are some highlights from the project below.
Here are some highlights from the project below.
