ANNA Money approached me to help them create a lyric video for a pop song they wrote named, 'Four Times a Year'. They wanted an alternative way to talk about the switch to digital tax returns for sole traders and self employed people - and what better way with a catchy song! I was on board.
After exploring different avenues with the art direction, we agreed that a retro 8 bit gaming style would be the perfect aesthetic. Designing each frame was like creating a little mini gaming world, which I loved!
Give the song a listen now on Spotify.